Uche is a single working mother in her early thirties with a demanding career. She lost her husband to a car accident and has had to step up the plate ensuring she provides and secures her kids future. She moved to a new city for a high-profile finance job. Her life is a balancing act between managing complex projects and caring for her two children, age 6 and 3. She is also trying to re-enter the dating scene and needs a reliable childcare solution that accommodates her spontaneous work and personal life.
Think
I need someone I can trust on short notice to look after my kids when work or social opportunities come up unexpectedly. How can I balance my career growth, personal life, and being a good mother?
Feels
Currently feels alone and single, no one to rely on, she feels the need to go back to the dating scene and is currently getting a lot of attention from men. She is also anxious about the well-being of her children when she’s awayShe also feels overwhelmed in her new role and needs every support she can get
Sees
She sees her colleagues have stability when it comes to managing their children and also a strong support system.Other single parent successfully balancing work and personal life, by having a relation look after their kids when they are unavailable
Does
She is currently juggling a lot of apps for family needs, tutoring, groceries, like Instacart for grocery shopping especially when she doesn’t want to take her kids along to go shop with hereOrganizes her life meticulously, often relying on technology to keep track of her busy schedule.
Problem Scenario
Current Alternatives
Value Proposition
Uche is often caught in a whirlwind of balancing a demanding financial career with the needs of her young child. She relocated for work and lacks a local support and faces the challenge of finding reliable childcare that can accommodate her sporadic work hours.
After School Programs: Helpful during school hours but don’t cover early mornings, nights or weekendsFreelance babysitter can be a hit or miss regarding availability and trustworthiness.
For professionals like Uche who excels in her career and cherishes her family, Instant Nanny offers a reliable and adaptive childcare solution. We provide on-demand access to top-tier, vetted childcare professionals who can cater to both planned and unexpected needs
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